new york seo servicesA marketing plan can take many different forms. On one edge of the spectrum is simple one page list of various marketing approaches you’d like to try. On the other end is a fully detailed analysis of the market you are participating in, strategies you’ll employ and the tactics for executing these strategies. What type of marketing plan do you need? The answer depends on who the plan is for and it’s main purpose.

In this website, we discuss the various elements of a marketing plan, samples & outlines for simple as well as detailed marketing plans, tactics & resources commonly used in various strategies (such as search engine optimization and PPC advertising) and how to create a plan that you can interact with on a daily basis.

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A company’s market share is the amount of money in sales the company earns in the industry as compared to how much the entire market has earned as a whole. One way to measure a company’s market share is to divide the company’s sales revenue by the amount that was earned by the entire industry.

For example: Company X sold $1,000,000 in sales of handbags last year. The entire handbag industry sold $5,000,000,000 for that same time period. 1,000,000 / 5,000,000,000 x 100 = 0.02% market share.

Companies concern themselves with their market share when they hope to bring new investors into their companies. Those who are searching for a new company in which to invest will want to choose companies that have a market share that is currently growing. This means that they are increasing their sales faster than the rest of the market and usually becoming more and more profitable as their market shares go up.

Another time for a company to concern itself with its market share is when they are looking into how much revenue they are earning relative to their competitors. As the market share goes up, companies can convince their management to increase their output and advertising efforts in order to continue increasing their profitability. If the company cannot demonstrate to its board of directors that their current strategies john legend song list having a positive effect with the increased market share they are commanding, they will have a more difficult time continuing with their present business practices.

A third time market share is critical is when you are in a “land grab” market, usually where the market is completely new and whoever gains the largest market share will command the largest profits in the future. Social networks are the newest examples of a land grab market.

Although the market share can show investors or boards of director that the company’s sales are decreasing or increasing, it does not always translate into decreasing or increasing profits. An example of this is the Apple iPhone. The iPhone has only 4.2% market share in the mobile devices market but it commands a massive 51% of the profits in the industry (AppleInsider.)

Market share is just a statistic as as the saying goes, ” there are three types of lies: lies, damned lies, and statistics.” Market share can be used to tell almost any type of story. The real usefulness of market share comes into play when you can use it to draw conclusions about past activities and future direction. When examining your market share, don’t get caught up in the number, but rather look at the number as a reflection of what you’re doing in your business and marketing.

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When you perform a search in a major search engine such as Google or Bing, there are two kinds of results that show up. There are the “organic” listings, which are based on the search engine algorithm. There are also the sponsored listings, or advertisements. These advertisements are powered by a methodology referred to as Pay Per Click, or PPC. This has become one of the most ubiquitous forms of advertising on the Internet, and it is not limited to the search engine results page.

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A loss leader is a product that retailers put on sale at or below the wholesale price. Pricing an item below cost seems counterintuitive, but the retailers actually have an ingenious strategy here. The point is to drive the sales of other, more expensive items with the promotion of cheaper products.

Not every product can be a loss leader, so retailers need to examine the item before they decide to employ this strategy. The perfect loss leader is the one that a lot of people buy on a regular basis. These people know when these particular items are on sale and will be appreciative of that fact. Since the retailer will need to put a limit on how many of the sale items customers can purchase, they will need to keep coming back to look for more of these particular sales. One good type of loss leader for a grocery store would be something that has an expiration date.

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We’re building a marketing planning and management software. It’s going to be awesome or at least it’s vision of it in my head is awesome. However, so far it hasn’t been used by anyone yet.

The primary reason for this is that I’m currently building it while working on a number of other projects for my web design company clients. This means I don’t really know if it’s good. I don’t know that marketers really need what I’m building. And most importantly, I don’t know if they need it desperately enough to whip out their credit cards and become paying customers.

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Creating a business plan is important for the successful development of your business. It is not only about having a plan to show investors, but it is also a rather essential process in your business planning stages. A well-researched business plan may take many weeks to complete.

By taking the time to thoroughly research every aspect of your business and think about the entire business process, you will gain a better grasp on starting your business. It will also help you to avoid critical mistakes down the road. Having a well thought out business plan could be the determining factor of whether your business fails or succeeds.

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Eye tracking is one of the newer tools that marketers can utilize to determine the effectiveness of an ad campaign or web page design. At its most basic, eye tracking is simply following what the subject is doing with their eyes during a specific interaction or task. Where on the computer screen are they looking? How long are they gazing at a particular area? Based on how long they look, marketers can draw an inference about whether something is working or not.

For example, if there is an important widget on a page but people are consistently not looking at it, repositioning may make it more effective. Recognizing that people are consistently not looking at it is one of the roles that eye tracking can play.

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Direct marketing is widely used as it aims to reach potential buyers through a variety of media such as television, email, direct mail, fliers, promotional ads and letters and on community vehicles such as buses and company trucks.

There are a couple of characteristics that differentiate this type of advertising from other kinds of advertising. One is that it communicates directly with consumers. The other one is the main idea of getting the buyers to consider a purchase and take action in the near future.

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Public relations is about building and preserving the image of a business, organization, or well known person. (1) Referred to as the art of managing communication with the public, it is also about promotion, or improving the visibility of a business.

While it can be synonymous with marketing, it is often used to refer to interaction with news media, endorsements, and items of public interest. As opposed to advertising, it often refers to public speeches, responses to emergencies, and media events. Today it is often expanded to include the realm of social media, a subject new enough not to have found a permanent home in either marketing or public relations.

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