Mobile advertising has been on a growth path for the last few years. The key driver in the industry has been the iPhone and iPhone-like devices that have become integrated with our culture. Google has been very aware of this trend and it was the key motivation for them investing millions into building the Android platform and giving it away for free.
Yesterday was the launch of the iPad. It’s essentially a gigantic iPod touch. I’m typing this post using the one I picked up at an Apple store. Since picking it yesterday, I’ve done a number of searches on Google using it. My experience was nice but it didn’t take full advantage of the capabilities of my iPad, which got me to thinking:
Would touchscreen targeted landing pages for adwords convert better than a normal landing pages for this new class of devices? The answer will obviously depend on testing and traffic levels of visitors using these devices but I suspect the answer is yes if you use it intelligently. For example, for an ecommerce website, having an extra large image that users could use pinch to zoom in and see more details would possibly help.
The web as we know it will be be very different in 10 years. The content maybe similar but the experience of consuming that info will be different.