Your unique selling proposition are the reasons that your customers buy from you instead of your competitors. These are often benefits that your products or services offer to it’s customers but sometimes it’s not limited to just about what your products and services offer. Sometimes it can be the support that you offer or the customer service practices you implement.
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Viral marketing is a relatively new marketing technique used by businesses of all sizes. It can include word of mouth, but mainly refers to using social networking sites to increase brand awareness or increase sales. It is so termed because the message self-replicates like a virus to be spread to other people.
Viral marketing can take many forms. The most popular methods are status updates on social networking sites such as Twitter, Facebook or YouTube. Messages can also be delivered via text, software, images or Flash based games.
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The following is an example of a traditional marketing plan. If you’re creating a document to present your business to someone else, you can use it as a sample marketing plan and make adjustments as necessary. However, we don’t recommend using it as your main marketing plan as it’s heavy on assumptions and light on actions. Action is what matters in business, especially so with marketing. We’ll cover Marketing Action Plans in a future article.
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Facebook has transformed from being a fresh new website that all the cool kids were a part of to a place that everyone and them mom is a member. At last count (July 2010), they were at somewhere around 500million users. This ubiquity brings about a very interesting opportunity.
The people that you want to connect with are likely members so if you wanted to build a meaningful relationship with someone who could be of strategic importance to your business in the future or just someone you’d like to be friends with, Facebook can help facilitate that relationship.
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Marketing consultants come in various specialities, knowledge and sizes. Finding someone with the right fit is critical because the wrong person will provide you advice that can lead you astray. When considering bringing on an external marketing expert, there are a few things you should consider:
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Search Engine Optimization, or SEO as it’s commonly know, is the art and science of attracting visitors from search engines by ranking highly on their results pages (as known as SERPs). As mentioned above, it’s as much art as it is science.
Doing well on search engines is about doing well 3 high-level things well: indexability, relevance & authority. Now let’s jump into the details.
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The general idea of lead generation is to generate leads for the sales team. It’s the first layer of the sales funnel. Now the key is in how you define a lead. Some people sell lists of businesses as lead lists. These lists are nothing more than a directory of different businesses narrowed to maybe your target audience. These are not leads. These are suspects. Leads are prospects.
Prospects are potential buyers who have expressed interest in your offering and have the capacity to purchase from you at the price you’re looking to charge. This is a high measure of a lead and one which would disqualify most lead sources.
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Amazon.com is obsessed with a fervor to serve consumer and shareholder alike. Since its inception over fifteen years ago, Amazon.com has steadily grown from a burgeoning “dot-com” corporation into a multinational monster, a king in the domain of internet retail. It targets two goals: the satisfaction of a customer and efficient corporate growth. Its marketing strategies are near-legendary, and budding business should take a page – or several chapters – from Amazon.com’s proven marketing manual.
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